PlayMaker · Sales‑operable contract assembly

Every escalation is a tax. PlayMaker makes it the last one.

Sales negotiates within a counsel‑curated form. If the deal fits the form, the contract assembles itself — legal is never in the room. If sales needs something the form doesn't cover, counsel approves once. The decision and its conditions go back into the form. Every future deal that hits the same conditions is now self‑serve.

§ I — A worked example

Counsel writes the playbook once. Sales runs it forever.

Push the contract playbook all the way back out to sales — through dynamic templating. A novel counter on a real deal teaches the form a new shape, with conditions. Months later, the same counter from a different counterparty doesn't reach legal at all.

Day 0 · Default

Sales sends the contract.

PlayMaker assembles a $2.4M deal with the company's defaults: Toronto law and venue. Sales hits send.

Sales
Day 0 · Counter

Counterparty insists on Mumbai.

Their HQ is in India; they counter with Mumbai law and venue. Not in the form. PlayMaker flags it. Sales escalates.

Counterparty
Day 1 · Counsel rules

One review. Two alternates approved.

Counsel won't accept Mumbai — but the deal is sized to merit alternatives. Two new options approved, with the conditions under which each may be used:

  • Delaware as neutral ground — when the deal is at this size threshold and neither party is US‑based.
  • Arbitration in the parties' chosen seat — when the deal is at this size threshold and the counterparty is demanding a non‑favourable jurisdiction.

Counsel attaches framing notes for sales — how to present each alternative, what the trade‑offs are. Sales presents the alternates. Counterparty accepts arbitration. Signed.

Counsel
Day 60 · Compounds

New sales prospect. Same counter. No legal touch.

A different counterparty insists on Mumbai on a similarly sized deal. PlayMaker auto‑offers the same two alternates with the same framing notes. Sales presents. Closes. What was Case 3 sixty days ago is Case 2 now — permanently.

PlayMaker
§ II — Three cases at proposal time

Three cases. Two never need legal. The third only needs it once.

Every deal that goes through PlayMaker lands in one of three cases. Two of them resolve inside the form your counsel already curated. The third escalates — but only the first time that exact case appears. After that, it lives in the form too.
Route A · Case 1 / Default terms

Counterparty signs the form as it stands.

The rep selects offering, counterparty profile, term, and commercials. The contract assembles from your form's defaults. The counterparty signs. Legal is never in the room. The tried and true process of templating lawyers have used since the invention of the printing press, but now with conditionality gated by counsel.

No legalNo queue
Route A · Case 2 / Approved counter

Counter matches an approved alternate.

The counterparty counters. Their request maps to an alternate term your counsel pre‑approved, with the conditions to use it satisfied. PlayMaker swaps the alternate in. Still no legal. The negotiation lives entirely inside the curated library.

No legalCounters within bounds
Route B · Case 3 / Escalation

Counter is novel. Counsel rules — once.

The counterparty counters with something the form doesn't cover. Counsel reviews the incoming language using Second Chair, then approves, rejects, or counters — once. The decision and its conditions go back into the form. Every future deal that hits the same conditions becomes Case 1 or Case 2.

Single reviewDecision capturedCompounds
§ III — Onboarding

From your library to a signed deal — without a lawyer in the room.

PlayMaker reads what you already do — your prior contracts, your offering catalog, your typical counterparties — and produces a proposal form purpose‑built for your business. Sales fills the form. The contract follows.

Setup

Cluster & cure.

We ingest your prior contracts and offering descriptions. Counsel reviews the clusters, approves the canonical clauses, and sets the offering taxonomy.

Counsel
One‑time
Configure

Generate the form.

PlayMaker produces a sales‑facing proposal form keyed to your offerings and counterparty profiles. Each field maps to a pre‑approved clause or commercial range.

PlayMaker
Engine
Run · Route A

In‑bounds: sales closes alone.

The rep selects offering, counterparty, term, and commercials. The contract assembles from approved clauses and hands off to e‑signatures with fields pre‑mapped.

Sales
Frontline
Run · Route B

Out‑of‑bounds: counsel approves once.

A request the form doesn't cover gets a single review. The decision and its conditions return to the form. The same request from the next deal is now Route A — without counsel touching it again.

Counsel
Once
“
PlayMaker isn't AI hype. It's a process refined across multiple companies over more than fifteen years of negotiations, run by hand and on bespoke software long before LLMs could do the heavy lifting. The LLMs are the easy part now. The method is the hard‑won battle.
DL
David Loschiavo
Founder & CEO · Goliath Dynamics
§ IV — Track Record

Used in scaling negotiations against the largest counterparties in tech, media, publishing, finance, and more.

The method has been used to close more than $500M in revenue across deals where the counterparty had vastly more legal resources than our side. It works because it concentrates agile teams' time on the few decisions that actually matter.
$500M+
in closed revenue scaled through the method.
15+ years
of refinement, run by hand and bespoke software, long before LLMs.
90%+
reduction in time to close.
Facebook
Charles Schwab
Horizon Media
San Francisco Giants
Atlanta Braves
Media.net
LockerDome

Brands listed above are not customers or partners of DocPost. Quite the opposite — we developed this process through a track record of success in negotiations against very well-resourced legal teams at these companies and countless more. These aren't endorsements — these are the receipts. Each logo remains the trademark of its respective owner.

§ V — Fit

PlayMaker works when you already have the raw material.

The method runs on your history. If you've been selling, you have the input — even if it lives in a folder no one's organised in three years.
Signal 1

Closers are having serious paper issues.

Scribbling in the margins and whitespace, because the template has no flexibility for the deal. Associates using the wrong templates or terms. The issues vary, but the pain doesn't.

Signal 2

Existing contracts to cluster.

Prior executed agreements we can scan and cluster — the source material counsel reviews once, into the library.

Signal 3

Sales velocity that hurts.

A pipeline where legal review is the bottleneck — or where sales is bending paper because they can't wait for one.

Playbook Generator · Shared engine

The playbook isn't a setting. It's an artifact you already have.

No playbook yet? The generator drafts one from your history — fallback ladders, preferred language, escalation triggers — ready for counsel to mark up rather than write from a blank page.

  1. 01

    Made legible.

    Point us at your prior contracts and redlines. We extract every clause, cluster the patterns, and surface what your firm has actually accepted — risk band by risk band. The playbook that emerges is the one you've been writing for years; we just made it legible.

  2. 02

    Extract & cluster your history.

    Every executed agreement you've ever sent — read, normalised, and grouped by clause and matter type. The patterns that were there all along, made queryable. If you have redlines and counters, even better.

  3. 03

    The risk you've actually accepted.

    For each high‑stakes provision — indemnities, caps, IP, AI training, data — the floors and ceilings your firm has signed. Your real risk appetite, not the one the template implies.

  4. 04

    Counsel‑of‑record review.

    If you have or are an attorney of record on the file, the generator adds a layer: where positions have drifted, where peers in your bar are tighter, and a punch list of where the playbook should evolve next.

Reads prior contractsSurfaces accepted riskBootstraps from zeroCounsel‑graded next steps
§ VI — Begin

Get the contract off the bottleneck.

PlayMaker onboarding starts with a working session: we look at your offerings, scan a sample of prior contracts, and tell you whether the method fits — honestly. If it does, the library build begins the same week.